A leading pharmaceutical company needed to quickly expand their Data Science team but were struggling to find the right candidates.
Large corporate business
Head of Data Science
Positions for Hire
Multiple Data Science roles
The Hiring Manager couldn’t find the right people despite being sent CVs by incumbent agencies.
DST identified the recruitment issues and developed a new approach to secure the ideal candidates with a retargeted marketing strategy.
DST grew the team from 4 to 37, with the new hires comprising 8 Data Engineers and 25 Data Scientists.
The Chief Data Scientist (CDS) at a large German pharmaceutical company had already recruited four Data Scientists to his team.
The Senior Leadership team had also set an objective to increase head count to 30+ within a two-year period. Their plan was to find and recruit the top 5% of talent in the marketplace to fill both full-time and permanent roles.
Despite this goal, the team hadn’t grown. The company’s three incumbent recruitment agencies had only identified 22 candidates who progressed to interview, with none of these resulting in a hire.
Frustrated by the lack of progress, the Head of Data Science was worried that he wouldn’t meet the business objectives.
After meeting with the CDS, DST suggested positioning the recruitment campaign as a career-growth opportunity within the Data Science community.
To determine the lack of team growth, the CDS provided insight into why they weren’t attracting a high volume of candidates.
Holding webinars allowed the CDS to personally sell the career opportunity and build relationships with potential candidates. This strategy also prompted 30% of unsuitable attendees to remove themselves from the hiring process, saving time for both the CDS and the candidate.
The candidates were also given a bespoke online technical test. Adding this step helped to reduce the amount of time spent in the recruitment process.
The next phase of the marketing campaign involved segmenting the desired talent pool into four different buckets to create marketing campaigns from.
This led to a 12-month marketing campaign and a series of successful recruitment webinars.